Lessons on Points Programs for Crypto Apps
Across the landscape, founders are adding offchain points programs to their applications, from Rainbow wallet giving users points for using Ethereum, to Friend.tech building its engagement loop around points, to NFT marketplace Blur’s new L2 Blast incentivizing users with Blast Points for bridging funds (over $800 million TVL since November). In some instances, these points allude to a future fungible token with real economic value; in other instances, users have made that leap of faith themselves. This trend comes amidst a broader search for product-market fit in crypto and ways to engage users in the middle of a bear market.
Bow down to our new music-tech overlords
The music-tech market is hotter than ever — so hot that it might be reaching a boiling point. While music and tech have always been tightly intertwined throughout history, the concept of music-tech as a vital investment category has emerged only in the last two decades, with significant momentum bubbling up in the last five years. We can break down this evolution into three stages:
