The worst privacy washing of 2023 and trends to expect in 2024
The biggest new threat to privacy in 2023 wasn’t any surveillance program. It was the false advertising Big Tech companies use to trick people into thinking their products are private.
Like oil companies claiming fossil fuels are “green”, Google, Apple, Microsoft, and others increasingly try to convince people their surveillance-based advertising models are “private” when they’re not. This sneaky marketing practice is known as privacy washing(new window).
