Cointime

Cointime

Download App
iOS & Android

Shemaroo Partners With Near Foundation To Enhance Web3.0 Digital Infrastructure in Media & Entertainment

Cointime Official

Shemaroo Entertainment Ltd, a leading player in the M&E industry with a long-standing legacy of 60 years, has partnered with the Near Foundation, a non-profit organization that supports funding and ecosystem development on Near Foundation, the world's fastest-growing, open source, climate neutral blockchain.  

Shemaroo is partnering with Near Foundation to establish a Web3.0 innovation cell, exploring the potential of blockchain technology in the media and entertainment industry. By leveraging Near's scalable infrastructure and smart contract capabilities, Shemaroo aims to develop innovative solutions and services for its users, focusing on decentralization, transparency, and immutability.

"We are excited to use Near Foundation to launch our innovation cell and explore the potential of blockchain technology to transform the entertainment industry," said Hiren Gada, CEO - Shemaroo. " As a forward-thinking business, we always seek out fresh approaches to innovate and improve our offerings to better serve our users. We believe that blockchain technology has the potential to unlock new possibilities and create new revenue streams for the industry. With Near becoming a Blockchain Operating System (BOS), it also makes it very easy for us to adopt Web3 faster and reduce time to market for projects."

Through its partnership, Shemaroo can leverage cutting-edge blockchain technology to offer users enhanced security, faster transactions, and lower costs. This collaboration also enables Shemaroo to explore new use cases for blockchain technology in areas such as content distribution, rights management, and audience engagement. As Shemaroo has a large subscriber base and receives millions of daily views on their channels, this partnership provides significant visibility for Near in an important market, moving it closer to its goal of bringing 1 billion people to Web3.

"We are thrilled to partner with Shemaroo Entertainment to explore the potential of blockchain technology in the media and entertainment industry," said Marieke Flament, CEO of the Near Foundation. "Shemaroo has a rich history in Indian cinema and an extensive market reach that will expose Near to a completely new audience. The brand currently has a collection of 3700+ movie titles in multiple Indian languages and offers services in over 30 countries including the US, the UK, Singapore, the UAE and Australia.. The company's partners for content distribution include Amazon Prime Video, Netflix and YouTube among others, which gives Near major exposure to a mass audience."

Flament added, "With Near's support, Shemaroo will benefit from a robust and infinitely scalable foundation that can help India's premier entertainment company bring Web3 innovation to life and enhance the user experience."

The impact of This innovation will be evident in the emergence of new forms of digital content. By leveraging Near Foundation's technology and extensive library of content, Shemaroo will be empowered to produce inventive digital content, such as NFTs and metaverse experiences.

Metaverse
Comments

All Comments

Recommended for you

  • U.S. July Nonfarm Payrolls Fall by 23,000, Missing Market Expectations

    On August 7, U.S. nonfarm payrolls decreased by 23,000 in July, compared with market expectations of an increase of 80,000, and the previous value was an increase of 57,000.

  • US May and June Nonfarm Payroll Additions Revised Down by 103,000 Combined

    On August 7, the US Bureau of Labor Statistics: May nonfarm payroll additions were revised down from 129,000 to 63,000; June nonfarm payroll additions were revised down from 57,000 to 20,000. After the revisions, the combined additions for May and June were 103,000 lower than previously reported.

  • U.S. Rate Futures Market Sees Lower Odds of Fed September Hike

    On August 7, the probability of a Fed rate hike in September as priced by U.S. interest rate futures declined.

  • New York Gold Futures Top $4,400 per Ounce

    New York gold futures topped $4,400 per ounce, up 2.36% on the day.

  • Japan Finance Minister: FX Market Affected by Moves Not Driven by Actual Demand

    Japanese Finance Minister Satsuki Katayama said she and U.S. Treasury Secretary Bessent agreed that the foreign exchange market has been affected by moves not driven by actual demand.

  • BTC Breaks Through $65,000

    Market data shows BTC has broken through $65,000, currently reported at $65,007.44, with a 24-hour increase of 0.6%. The market is highly volatile, please exercise risk control.

  • Brent Crude Drops 2.00% Intraday to $81.07/Barrel

    Brent crude oil fell 2.00% during the day, now at $81.07 per barrel. (Jin Shi)

  • Trump: Data Centers May Be More Important Than Oil

    August 7 news, U.S. President Trump said in an interview with Punchbowl News, "I saw the other day that Texas seems to be opposed to building data centers. I think that's a mistake. I'm not taking a position—I just think it's a mistake, because there are other communities that want to build data centers. When a community is willing to accept data centers, it means a lot of money will flow into that community. I don't think they're ugly. Some of the data centers I've seen are the most incredible buildings I've ever seen. They are very important to the economy. If Texas says no to data centers, that's a mistake, because data centers may be more important than oil."

  • Trump to Meet with Mining Executives

    On August 7, according to CCTV International News, US President Trump will convene executives from some of the world's largest mining companies at the US State Department on August 7 local time, in an effort to take action to 'secure critical mineral supplies for the US and its allies.' Reuters reported that the US urgently needs critical minerals to replenish weapons inventories depleted during the war against Iran. During the more than five-month war with Iran, the US military expended large quantities of precision-guided missiles and air defense interceptors. US defense officials and lawmakers have warned that given existing production capacity constraints, replenishing some stockpiles could take years—although the Trump administration has denied reports of a so-called 'severe shortage of ammunition stockpiles.' According to Pentagon officials and defense companies, supplies of minerals such as rare earths, tungsten, germanium, and scandium are essential for manufacturing precision-guided missiles, fighter jets, armored vehicles, infrared sensors, and other advanced weapons systems. Expected attendees include industry giants such as global mining giant Rio Tinto Group, Australia's BHP, US Freeport-McMoRan, US Mountain Pass Materials, US Rare Earths, US Energy Fuels, and Canada's Metals Company. According to sources, the Trump administration plans to announce multiple deals and memorandums of understanding.

  • US Regulators Systematically Review Chinese AI Firms' Third-Country Computing Power Leasing

    August 7 news, according to Bloomberg, people familiar with the matter revealed that the U.S. government department responsible for investigating chip export control violations is reviewing Chinese AI companies' leasing of computing power in third countries to obtain Nvidia advanced chips.

Daily Must-Read

Popular Activities

RaveDAO at Terra Solis by Tomorrowland: A Female-Led Techno Night Where Web3 Culture Converges

RaveDAO at Terra Solis by Tomorrowland: A Female-Led Techno Night Where Web3 Culture Converges

April 30 - April 30
Dubai

Popular Tags

Cointime
News
Contents
RSS
Company