Takeaways

Meta is introducing a way for creators to make their own NFTs (or digital collectibles) and sell them to fans and collectors both on and off Instagram.Meta is adding new ways for people to show appreciation for their favorite creators through expanded access to Instagram subscriptions, gifting on Instagram Reels and updates to Facebook Stars.Meta is launching a new profile setting on Facebook that allows creators to build a public presence while maintaining their personal account.

Updates to Digital Collectibles

Creators will soon be able to make their own digital collectibles on Instagram and sell them to fans, both on and off Instagram.They’ll have an end-to-end toolkit — from creation (starting on the Polygon blockchain) and showcasing, to selling. People can easily support their favorite creators by buying their digital collectibles directly within Instagram.Meta is testing these new features with a small group of creators in the US first, and hope to expand to more countries soon.

Meta is also expanding the types of digital collectibles that you can showcase on Instagram to include video and adding support for the Solana blockchain and Phantom wallet, in addition to the blockchains and wallets that we already support.

Lastly, information for select collections where the metadata has been enriched by OpenSea, such as collection name and descriptions, will now be available on Instagram.

Audience Support for Creators

Meta is making it easier for people to show appreciation for their favorite creators across our apps, which helps creators strengthen their community and build their business.

Stars and Gifts

Meta is making it easier for people to discover Stars on Facebook by automatically enabling Stars on public creator content — including Reels.This means that people can learn about and use Stars in more places across Facebook.We are testing with a select number of creators globally.

For creators already using Stars, Meta is launching new features to make it easier to earn Stars and interact with Star senders:Bringing Stars Party to Reels. A Stars Party is a Stars community challenge that ends in a celebration if the creator reaches their goal.

Testing a new set of virtual gifts tailored to specific content.For example, if you’re watching a puppy reel from your favorite pet creator, you’ll be able to send that creator a dog-themed gift.

Giving creators more tools to engage with Stars senders, like adding a filter in Comments Manager that displays all of a creator’s Stars comments in one place.In this surface, creators will be able to reply to multiple comments at once.Bringing Stars to non-video public content like photos and text posts.

Product mock of Facebook Stars

Meta is introducing gifts on Instagram, starting with Reels, so creators have a new way to earn money from fans who love their Reels.To support their favorite creators, fans can send gifts on Reels by purchasing Stars within Instagram.We’re testing this with a small group of creators in the US first, and hope to expand to more creators soon.

Professional Mode for Facebook Profiles

Meta is launching professional mode for Facebook profiles, a new profile setting that allows creators around the world to build a public presence while maintaining their personal Facebook experience.Professional mode offers creators, and anyone that wants to become a creator, a set of tools and opportunities to begin growing a global community from their personal profile.With professional mode, creators can become eligible to earn money through Stars, ads on Facebook Reels, in-stream ads and Reels Play.They will also have access to content and audience analytics, educational resources and more.