Cointime

Cointime

Download App
iOS & Android

Coca-Cola, Crypto.com To Launch NFTs Using Heatmaps From World Cup Matches

Cointime Official

Coca-Cola has teamed with Crypto.com and GMUNK to issue NFTs generated from heatmaps during World Cup matches.

Coca-Cola is tapping into the non-fungible token (NFT) technology to tokenise the FIFA World Cup Qatar 2022 experience. In a post on Monday, the beverage company said it has partnered with Crypto.com to release a collection of NFTs generated from the football data of the ongoing world cup tournament.

Coca-Cola is Launching NFTs From World Cup Matches

The beverage company said the World Cup NFT is the “newest form of memorabilia that will live forever on the blockchain.” Per the announcement, the so-called “Coca-Cola ‘Piece of Magic’ NFT” includes 10,000 unique artworks that will be designed in collaboration with digital artist GMUNK, one of the prominent visual design directors in the world.

Coca-Cola’s world cup NFTs will be generated by GMUNK using unique ‘heatmaps’ from in-game movements by players during the matches.

“At its core, Coca-Cola ‘Piece of Magic’ uses football data as our paintbrush, defining densities, behaviours, and applications of colour to shape and create an immersive piece of art that embraces the spirit of football and depicts a visual story unique to each match,” GMUNK said.

Tokenising the World Cup Experience

Today’s development would mark the big Web3 push into FIFA World Cup events. The release date for the collection was not disclosed. However, Coca-Cola said the NFTs would be hosted on Crypto.com’s NFT platform, and available globally to football fans registered on the platform, including its Fanzone page.

“The FIFA World Cup™ in Qatar is about bringing magical moments to life on and off the pitch for millions of fans from the region and beyond,” Nazli Berberoglu, Coca-Cola’s FIFA World Cup General Manager, said.

Earlier in September, FIFA hopped onto the NFT bandwagon by launching its own collectable marketplace, similar to NBA Top Shot. Dubbed FIFa+ Collect, the platform allows football fans worldwide to own and collect special moments in FIFA World Cup and FIFA Women’s World Cup.

（By Ibiam Wayas）

NFT
Comments

All Comments

Recommended for you

  • Anthropic's Secondary Market Valuation Reaches $1 Trillion, Surpassing OpenAI

    On April 23, Anthropic's valuation on private equity trading platforms like Forge Global has risen to around $1 trillion, surpassing OpenAI's $880 billion. It is reported that the valuation of this artificial intelligence startup has rapidly increased due to buyers competing to purchase the increasingly scarce secondary market shares of Anthropic. (Dongxin News Agency)

  • BTC Surpasses $78,000

    Market data shows that BTC has surpassed $78,000, currently priced at $78,000.81, with a 24-hour decline of 0.14%. The market is experiencing significant volatility, so please ensure proper risk management.

  • Bitmine Allegedly Acquires 100,000 ETH Worth $233.7 Million

    On April 23, according to monitoring by Lookonchain, three new addresses suspected to be associated with Tom Lee's Bitmine (0xB6a8...9c9E, 0xc2e0...2831, 0x4e5C...276c) received 100,000 ETH from BitGo, valued at $233.7 million.

  • Musk: AI Chip Shortage Expected in the Future

    On April 23, Tesla CEO Elon Musk stated during an earnings call that the company initiated the Terafab chip factory project due to an anticipated severe shortage of AI chips in the future. He remarked, "In terms of industry growth rates, logic chips, and even more so storage chips, we expect to encounter bottlenecks if we do not manufacture chips ourselves. This is the reason for the birth of Terafab." (Dongxin News Agency)

  • US Spot Bitcoin ETF Sees Net Inflow of $331.9 Million Yesterday

    On April 23, according to monitoring by Trader T, the US spot Bitcoin ETF experienced a net inflow of $331.9 million yesterday.

  • US Spot Ethereum ETF Sees Net Inflow of $96.43 Million Yesterday

    On April 23, according to monitoring by Trader T, the US spot Ethereum ETF saw a net inflow of $96.43 million yesterday.

  • U.S. State Department Urges American Citizens to Leave Iran Immediately

    On April 23, the Bureau of Consular Affairs of the U.S. State Department posted on social media that, given Iran's announcement of partial airspace reopening, American citizens in Iran should leave immediately. The post advised U.S. citizens to stay informed about the situation through local media and to consult commercial airlines for information on flights departing Iran. Additionally, U.S. citizens can also travel by land to Armenia, Azerbaijan, Turkey, and Turkmenistan, but should avoid areas along the Iran-Afghanistan, Iran-Iraq, or Iran-Pakistan borders.

  • Tesla: Increasing Investment in AI Computing Power and Advancing New Battery and Material Factories

    On April 23, Tesla's official blog announced that the company is increasing its investment in AI computing power to advance the construction of new battery and battery materials factories. This move is also aimed at further preparing for the production of the third-generation Megapack energy storage system, the Tesla autonomous electric vehicle Cybercab, and the Tesla electric truck Semi.

  • USA: Deploying the Strongest Military Force in History to the Middle East

    On April 23, local time April 22, the U.S. Central Command announced that since the U.S. military began its blockade operations in the waters related to the Strait of Hormuz on April 14, it has requested 31 vessels to turn around or return to port as part of the blockade. The U.S. Central Command also stated that the military is currently deploying the most comprehensive and powerful military force ever seen across the Middle East.

  • Iran Does Not Officially Respond to Extended Ceasefire Deadline

    On April 23, Iran has not provided any official response regarding U.S. President Trump's announcement to extend the temporary ceasefire deadline, nor about the possibility of a second round of negotiations with the U.S. Iranian public opinion widely believes that the contradictions in U.S. rhetoric and its constantly changing policies are the main reasons for Iran's inability to trust the U.S. Additionally, Israel's repeated violations of the Lebanon-Israel ceasefire agreement and the ongoing U.S. maritime blockade against Iran are key factors affecting the negotiation process. Analysts point out that the risk of renewed war and conflict remains very high, and if both sides continue to insist on their current demands and conditions, the nature of this regional crisis may evolve from a purely U.S.-Iran issue into a global problem.

Daily Must-Read

Popular Activities

RaveDAO at Terra Solis by Tomorrowland: A Female-Led Techno Night Where Web3 Culture Converges

RaveDAO at Terra Solis by Tomorrowland: A Female-Led Techno Night Where Web3 Culture Converges

April 30 - April 30
Dubai

Popular Tags

Cointime
News
Contents
RSS
Company