The state of the advertising industry is worrisome, with 42.7% of global Internet users using ad blockers, according to data. Among them, Generation Z is the main user of ad blocking services, accounting for 82%. In addition, a large amount of Internet traffic is suspected to be counterfeit, with over 40% of traffic being falsified. In China, the percentage of consumers not watching ads is as high as 45%, while 30% of brand ad traffic is cheated and swiped, and 64% of the top KOL ads have been swiped. In addition, as many as 196 million YouTube views were trafficked.

Marc Pritchard, Chief Brand Officer of P&G, noted that "the average time a digital ad is viewed is only 1.7 seconds, and only 20% of those ads are viewed for more than two seconds". All these figures show that the advertising industry is facing a series of problems and challenges.

30sec: A New Ad Model for the Web3 Era

30sec is an innovative application that encourages users to actively watch and earn from ads through an incentivized advertising model. Unlike other advertising media based on "content over advertising", 30sec's Web3 advertising media innovates by making the ad itself the content, an approach that turns the traditional advertising model on its head. The model allows for efficient and cost-effective distribution of brand advertising, while changing the relationship between ads and users, making ads more engaging and interactive.

At the same time, 30 sec also represents the time economy, aiming to explore the boundaries of the economic model and pioneer the conversion of time into value.

In addition, when users can actively watch the ads, the ads can also present the complete brand story, evoking emotional resonance and outputting goodwill. This makes a stronger connection between brands and users, achieving better brand marketing results. In short, 30sec's innovative thinking and advertising media model will bring new opportunities and challenges to the advertising industry.

Play and Earn System

In order to earn in 30sec, users need to complete the following steps.

First, download the 30sec app from the official website and register an account using email and create/import an on-chain wallet with 12 helper words.

Then, users can purchase or receive a free NFT pass via invitation code to activate their account (limited number).

Next, users need to watch the ad in its entirety, without fast-forwarding, and correctly answer the questions related to the ad in order to receive the bonus token $YET.

Users can also increase their earnings through the task system, privilege system, user level system and video channel system. For example, watching BONUS ads, inviting friends and gaining Pathfinder privileges.

Finally, users can convert tokens to other digital currencies or legal tender for withdrawals.

1. Entry system

Users with a 30 sec account can watch ad videos in the app, but only users who have activated their account can earn money by watching ads to earn the token reward YET.

The only way to activate an account is to have a 30 sec NFT admission ticket, which can be obtained in the following ways:

Users can get the admission ticket by purchasing it, or they can get a free NFT admission ticket by joining the 30sec Discord group and requesting character verification in the #verify channel and then requesting an invite code in the #apply-for-free channel.

If users have friends who have already activated their accounts in 30sec, they can send them an email invitation to get an invitation code from their friends and use it to activate their account.

2. Task system

The task system in 30 sec is an important way for users to earn rewards. Users can earn rewards by completing tasks in the application or by participating in special events launched by 30sec.

1) Invitation tasks

Users who have successfully activated their accounts can invite their friends to activate for free and receive additional rewards. Users with a Pioneer Pass can invite up to 3 friends and receive 10 $YET for each successful activation, while users with a regular pass can only invite 1 friend to join for free.

2) Airdrop event (coming soon)

There will be a grand airdrop event in the coming days, with a considerable number of tasks posted, and users need to complete the corresponding actions according to the task prompts in order to earn rewards.

3) Task Center (coming soon)

Users can also get tasks from the task center and complete corresponding actions according to the task prompts to earn more token rewards. In the upcoming new version, the task center will be opened and provide a daily updated task list. As the number of tasks increases, users will have more chances to get more token rewards.

3、Privilege system

30sec's privilege system is designed to provide specific users with a better ad viewing and higher token earning experience. These users can receive more rewards than other users for viewing the same ads.

The privilege system contains some privileges that can only be claimed by users associated with certain activities or achievements, and some privileges that can be purchased from the Privilege Center.

1) Pioneer Privilege

The Pioneer Privilege is a privilege declared by users who have a PIONEERS NFT admission ticket and is enabled when activating their account. This privilege allows users to earn 1.2x higher $YET reward tokens for watching videos and invite up to 3 friends for free activation and additional rewards (instead of free invitations for only 1 regular admission ticket).

In addition, users can also join the whitelist of DAO governance token airdrop in advance to enjoy higher token earnings and better governance experience.

2) Privilege Center (coming soon)

Privilege Center will provide a platform for users to purchase privileges to receive additional revenue from all 30-second ads or specific brand ads. In the upcoming new version, Privilege Center will be opened and detailed information will be provided so that users can choose to purchase privileges according to their needs and enjoy a better ad viewing experience and higher token revenue.

4、User level system

30sec's user level system is a system of accumulating user levels through the duration of viewing ads. Users can increase their rank by continuously watching ads, and when they reach a specified rank, users can enjoy different privileges, including extra token rewards for watching ads, special airdrops, and branded or 30sec products or NFT gifts.

User levels are calculated based on the amount of time a user spends watching ads; the longer a user spends watching, the higher their level. When users upgrade to a specified level, they can enjoy different privileges and rewards.

For example, when a user becomes a Bronze member, they will be rewarded with 1.1x tokens for viewing ads; when they become a Silver member, they will be rewarded with 1.2x tokens for viewing ads and have access to special airdrops; when they become a Gold member, they will be rewarded with 1.3x tokens for viewing ads and be able to receive more branded or 30-second products or NFT gifts etc.

The user level system provides a path for users to gradually increase their level and enjoy different privileges and rewards. As users spend more and more time watching ads in the 30sec program, they can receive more token rewards and other privileges to further enhance their digital assets.

5. Video Channel System

30sec's video channel system is a new experience that will extend to all aspects of life, allowing everyone to become a 30sec "advertiser" and a content provider for the platform.

In the early stages of 30sec, videos in the app were advertisements from some of the world's most prominent international brands. As 30sec continues to grow, everyone will be able to become a 30sec "advertiser", spreading their stories, attitudes and values by offering rewards to their users. This will greatly enrich the entire 30sec community and participate in the 30sec ecosystem.

The video channel system will contain both advertising and non-advertising content, and each person will be able to upload their own videos and customize the number of YET tokens each video rewards to users who watch it. This will not only provide a new income channel for creative people, but also allow users to better understand and share their life experiences. And in the upcoming new version, the 30-second creator backend will be opened up where users can upload videos and set rewards accordingly to earn more tokens.

Token Economy

YET is a utility token that users earn after watching ads in the 30 Seconds app and a token that users can use as payment for various branded items throughout the 30 Seconds ecosystem. there is no cap on the total supply of YET.

YET's initial offering is 6 billion. An additional 5% of the initial supply will be issued by default each year, or as the project progresses and token liquidity dictates.

1. Token allocation

1) Initial Issuance

In 30 seconds, the initial offering of YET tokens will be 6 billion and will be allocated to the ecosystem, finance and foundation, token sales, airdrops, investors and teams in specific proportions as follows:

A. Ecosystem: 30% (1.8 billion) will be allocated to the ecosystem to facilitate the growth of the 30 Seconds ecosystem and expand the user base. These tokens will be used to reward creators, advertisers and other participants in the ecosystem.

B. Treasury and Foundation: 28% ($1.68 billion) will be allocated to the treasury and foundation to support the operation and development of the program and to support global philanthropy and community projects.

C. Token Sales: 12% ($720 million) will be allocated to token sales, including private placement rounds, public offering rounds and independent token exchange sales. These tokens will be used to facilitate the promotion of the project and expand the community base.

D. Airdrop: 5% (300 million) will be allocated to airdrops. These tokens will be distributed through social media and other channels to attract new users to the 30-second community.

F. Investors: 7% (420 million) will be allocated to investors to reward them for their early support and venture capital investment in the project.

E. Team: 18% (1.08 billion) will be allocated to the team as their compensation and incentive. These tokens will be locked in for 2 years, after which they will be released linearly on a quarterly basis over the next 2 years.

The allocation percentage of $YET tokens in the 30 Second Project is designed to support the growth of the ecosystem and expand the community base, while rewarding initial investors and team members for their contributions and supporting global philanthropy and community projects. The different allocation percentages are set to cover all aspects needed to run the project to ensure that the 30 Second Project can grow in a healthy and robust manner.

2) Additional annual distribution

Additional annual distributions will be allocated primarily to the ecosystem and partially to the treasury and foundation to ensure the smooth operation and development of 30 Seconds:

A. Ecosystem 70%

B. Treasury and Foundation 30%

Ecosystem

30 Seconds will build its ecosystem through three strategies, including Web3 Advertising Media, Web3 Retail and Web3 Finance.

1. Strategy 1: Web3 Advertising Media - "Earn While You Watch"

30 seconds will build an incentive advertising platform that rewards users for watching ads, thus increasing the reach of brand ads. This will serve as a platform to connect the B- and C-sides and attract more high-quality brand ads to be placed on the platform.

In addition, in the 30-second ecosystem, the ad platform will become a "story place" to encourage users to share their stories and experiences, increasing community activity and user engagement.

2. Strategy 2: Web3 Retail - "Buy while you earn"

30 Seconds will create an online store for brands to sell their merchandise and NFTs, and a marketplace for users to trade used merchandise and digital assets they own. This will drive transactions of merchandise and NFTs, while encouraging brands to accept YET as a payment method for designated "YETGOODS" products in their offline stores. This will create more revenue streams for brands, while also meeting the shopping needs of users.

3. Strategy 3: Web3 Finance

30 seconds will give YET more financial attributes through the DeFi strategy, creating more investment value and liquidity for users. The defi project it plans to launch in the future, such as allowing users to pledge tokens to advertisers, can make it possible to further reduce advertisers' placement costs while users earn investment income.

In addition, 30 Seconds will explore other financial application scenarios, such as tokenized bonds and funds, to provide participants in the ecosystem with more investment options and drive the growth of the 30 Seconds ecosystem.

These strategies will attract high-quality brand advertising, increase revenue sources, satisfy users' shopping needs, create more investment value and liquidity, etc., and create a virtuous cycle in the 30-second ecosystem.

Conclusion

With all the issues and challenges facing the advertising industry, the 30sec app offers a new advertising model that encourages users to actively view and earn revenue from ads by incentivizing the ad model. This innovative Web3 advertising medium treats the ads themselves as content, changing the traditional advertising model and allowing for efficient and cost effective distribution of brand advertising.

In addition, 30sec can export goodwill and create a stronger connection between brands and users for better brand marketing results. Through the task system, privilege system, user level system and video channel system, users can increase their earnings and eventually convert tokens into other digital currencies or legal tender for cash withdrawal.

It is predictable that 30sec's innovative thinking and advertising media model can bring new opportunities and challenges to the advertising industry.

The 30sec app offers an incentive-based advertising model that encourages users to actively watch and earn revenue from ads. With the use of the task, privilege, user level, and video channel systems, users can increase their earning potential and 30sec's Web3 advertising media model creates a strong connection between brands and users, leading to better brand marketing results.