LONDON (Reuters) -Britain's competition regulator launched an initial review of artificial intelligence models on Thursday, saying it will look into competition and consumer protection considerations in the development and use of the technology.Regulators around the world are now trying to find a balance where governments could develop "guardrails" without stifling innovation.Lawmakers are scrambling to find ways to regulate any uncontrolled growth and unintended consequences, as the sudden popularity of generative AI applications such as OpenAI's ChatGPT and Midjourney.