Pioneering startup The Fabricant has gone live with its boundary-pushing digital fashion storytelling project Wholeland, with a trailer that sets the scene for a provocative world that splices digital couture, mythology and the rave scene. 

The ambitious move is designed to raise the bar for the wider digital fashion industry, and lead a shift in focus away from the bear market to building Web3 experiences that create long-term, high-value engagement.

(By Chainwire)