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Near Foundation Joins Processed Foods Giant Grupo Nutresa to Unveil Web3 Loyalty Program in Latin America

The Near Foundation, the nonprofit organization behind the carbon-neutral blockchain of the same name, will be rolling out a loyalty points program for Grupo Nutresa, one of Latin America’s largest processed food companies.

The open-source loyalty program is said to be the first of its kind to use the Near protocol, and aims to reach a million users in Colombia and throughout Latin America, according to a press release. The deployment will begin before the end of the first quarter of 2023.

(by Lyllah Ledesma)

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