Mexican-Salvadoran beauty queen and ballet dancer Alejandra Guajardo, who was crowned Miss Universe El Salvador 2022, has actively promoted Bitcoin adoption on social media. She encouraged others to share their knowledge of Bitcoin with women, highlighting its potential for financial freedom and empowerment.

In January 2023, she sported a costume featuring a "physical Bitcoin" during the national costume competition of the Miss Universe pageant, representing El Salvador's monetary history and innovation in Bitcoin adoption. Guajardo also launched her 30-piece Ordinal collection to celebrate El Salvador's historic Bitcoin adoption, which supports "inscriptions" on the Bitcoin blockchain.