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Mastercard Taps Polygon for Web3 Musical Artist Accelerator Program

Mastercard is launching a spotlight program for emerging musical artists built on the Polygon blockchain to help up-and-coming creators tap into the power of Web3 and blockchain technologies.

Kicking off in spring 2023, the Mastercard Artist Accelerator program will prepare five emerging artists—such as musicians, DJs, producers—with the tools, skills, and access to forge their own musical paths in the digital economy. The artists will gain exclusive access to special events, music releases and more. A first-of-its-kind curriculum will teach the artists how to build (and own) their brand through Web3 experiences like minting NFTs, representing themselves in virtual worlds and establishing an engaged community.

Raja announced the Mastercard Artist Accelerator program from the stage at the Consumer Electronics Show in Las Vegas with Polygon Studios. Mastercard, a sponsor of the GRAMMY Awards®, Latin GRAMMY Awards® and BRIT Awards, is leveraging Web3 technologies to create exclusive, inclusive and scalable experiences for fans and artists alike. In June 2022, the brand even launched its first-ever album, “Priceless.”

The network, one of the greenest blockchains in existence, is home to tens of thousands of decentralized apps powered by a suite of Polygon solutions, including music platforms Royal, StemsDAO and Bolera.

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