MakerDAO’s DAI stablecoin could be due for a makeover.

In a call with community members on Thursday, Rune Christensen, the founder of Ethereum’s MakerDAO, said the stablecoin-issuing protocol should rebrand its flagship token to be more understandable for “normal people.”

DAI, the fourth-largest stablecoin with a market cap near $5 billion – and the only top stablecoin backed by a basket of assets, including other cryptocurrencies – suffers from bad branding that could be inhibiting its growth, Christensen said during a call to discuss the protocol’s decentralization plan, called “Endgame.”