Under Elon Musk's direction, Twitter Blue has been renamed "X Blue" and now offers a feature that allows subscribers to hide their blue checkmarks. This feature gives users the option to conceal the fact that they are paying for premium services and avoid potential ridicule. The blue checkmark was initially a symbol of authenticity, but it became possible to "purchase" verification through third parties or Musk's Blue subscription, leading to confusion and harm to legitimate accounts. Despite concerns among tech communities, including those involved in crypto and NFT sectors, it remains to be seen how these changes will shape the future of social media interactions and premium subscription services.