On Saturday, Elon Musk tweeted that his recently acquired Twitter would provide a new but “higher priced” Blue subscription that will remove advertisements from the micro-blogging platform. Although this functionality hasn’t yet been made available, the existing $7.99 per month Twitter Blue subscription offers 50% fewer advertisements when compared to “non-verified persons.”

It’s possible that Elon’s solution to Blue’s poor membership numbers and the 40% decrease in ad revenue, which CoinGape has already reported, is to provide a subscription that is more expensive but does not include ads. Musk claims Twitter is also working on a mechanism to minimize the frequency and size of the adverts showcased on Twitter.