On April 24, the People's Bank of China and eight other departments jointly issued the "Regulations on the Management of Online Marketing of Financial Products," which will take effect on September 30, 2026, systematically regulating online marketing activities for financial products. The regulations specify that only approved financial institutions and their self-operated platforms, as well as entrusted third-party internet platforms, may engage in online marketing of financial products. It prohibits providing online marketing services for illegal financial activities such as illegal fundraising, virtual currency issuance and trading, and illegal foreign exchange margin trading. The regulations detail requirements regarding the authenticity of marketing content, risk disclosure, algorithm recommendations, pop-up advertisements, account naming, trademark usage, cooperation models, and the protection of data and personal information. They also clarify the regulatory responsibilities and penalties for financial management departments, internet information, telecommunications, and market supervision departments.
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