With interest rates rising and regional banks suffering, a number of new entrants have entered the market for high-yield savings accounts.

Apple jumped into the market last month, with a savings account that yields more than 4%, while fintechs like Robinhood and Upgrade offer products with even higher rates.

“It’s really a trade-off for consumers, between safety or the appearance of safety, and yield,” Upgrade CEO Renaud Laplanche told CNBC.