In recent years, a clear shift has taken place. People are no longer focused solely on “buying cheaper,” but are increasingly asking a deeper question: Is this worth participating in over the long term?

Behind this change lies a fundamental transformation in how consumption is understood.

Consumption Is Being Redefined as Participation

In the past, consumption was largely one-directional. Platforms set the rules, and users simply accepted them.

Today, more and more models are beginning to emphasize the participatory value of users, allowing behavior itself to become part of the system. When users are no longer just “consumers,” but participants in a value cycle, the relationship between platforms and users naturally becomes more stable and resilient.

Long-Term Thinking Is Entering Everyday Life

Long-termism should not exist only in the world of investment.

When introduced into consumption scenarios, it effectively lowers the threshold, allowing more people to engage in a simple logic: time exchanged for value.

Rather than chasing short-term stimulation, users gain steady returns through consistent behavior. In an environment defined by uncertainty, this approach often proves to be more sustainable and realistic.

Truly Sustainable Systems Must Be Rooted in Real Life

Models detached from everyday life rarely endure.

Only when value systems are embedded in real consumption scenarios—food, transportation, housing, daily services—can they avoid becoming abstract concepts. When consumption itself carries value attributes, users are far more likely to stay engaged over the long term, rather than participate once and leave.

As “consumption as value” gradually becomes a shared understanding, what truly matters is not which concept one follows, but choosing a consumption approach that can accompany you for the long run.

Future value growth may already be hidden in the choices you make every day.